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10 Essential Business Reads for 2015 (II)

Creativity, Inc., by Ed Catmull

Creativity, Inc., by Ed Catmull

Creativity, Inc. is written by Ed Catmull, president of Pixar, the company which has produced many of the best animated films over the past few years, beating box office records and winning several Oscars. His book details what has led Pixar to success: the creation of a creative and communicative company culture in which each employee can bring the best of themselves and where the teams enrich each other. An essential book to demonstrate that creativity is profitable, with lessons from a real life example.

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How to Be a Power Connector, by Judy Robinett

How to Be a Power Connector, by Judy Robinett

In this era of social network consolidation, Judy Robinett explains how to establish valuable and productive professional connections which translate into profitability: “For you to become a master of strategic relationship, you need to do more than just connect, care, and add value (although those elements are the most basic requirements of any relationship). You need to 1) pinpoint the relationships you will pursue and nurture; 2) reach beyond just friends, family, and profession and build a wide network of connections; 3) use a system for adding value to those contacts regularly; and 4) become the connector between connections.”

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Money: Master the Game, by Tony Robbins

Money: Master the Game, by Tony Robbins

Tony Robbins has millions of followers around the world who attend his talks and seminars on motivation, personal development, leadership, and so on. After 20 years without publishing, he is back with a book in which he describes 7 steps to ensure financial freedom in these times of economic uncertainty. To write the book, the author interviewed 50 of the most brilliant financial minds, from Nobel Prize winners to self-made millionaires.

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Outliers: The Story of Success, by Malcom Gladwell

Outliers: The Story of Success, by Malcom Gladwell

In Outliers Malcom Gladwell, journalist at the New Yorker magazine and author of best-sellers The Tipping Point and Blink, analyses exceptional people, from The Beatles to Bill Gates to the most renowned lawyers on Wall Street. His theory is that the people who do out-of-the-ordinary things owe their success as much to their own efforts and genius as to the social conditions in which they have been raised and educated. Using real examples, he explains why motivation is the key to self-improvement.

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The Power of Habit, by Charles Duhigg

The Power of Habit, by Charles Duhigg

Psychologists say that habits are the most difficult things to change: our way of working, the diet we follow, the exercise we do, our way of relating to others, etc. They are so internalised that they “drive” our life, and not always in the direction we want. In The Power of Habit investigative journalist Charles Duhigg shows us that it is possible to change our toxic routines, drawing from the latest psychological and neurological studies.

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Sources:

The New York Times

http://www.inc.com/

http://www.forbes.com/sites/karstenstrauss/2014/09/14/8-books-every-new-entrepreneur-should-read/