- The Murcia-based Solano Group, of which Inmesol is a member, fosters the talent of its human capital with training courses on new management techniques.
José Pomares, director of Genco Negocios and specialist in management and sales skills, has given a course on leadership reinforcement attitudes for executives and department heads in the Group’s companies in order to equip them to meet the needs of the present-day business scene.
The model of business culture is now changing. Organisations are tending towards a less pyramidal structure in order to streamline and optimise internal and external communication, guidelines for action, decision making and productivity. This transversal model is more permeable to the knowledge and creativity employees may contribute, while also encouraging their involvement in company aims, with a concomitant positive outcome in terms of economic benefits for the organisation.
However, a theoretical model has no impact on reality until it is implemented and this is where the human factor becomes essential. The most valuable capital any company has is its human resources: the people who work there, their knowledge and their approach to dealing with professional challenges in their everyday work. Hence, the Solano Group – to which Inmesol and other companies belong – is training its executive staff and department heads in communication and leadership skills with a view to promoting positive attitudes that will positively influence productivity in the companies.
This new business culture, moreover, is better adapted to, and more responsive in company-consumer relationships, as is presently being confirmed by digital communication and marketing. This is essentially based on the connections that companies establish with users by means of more transparent and open communication, which is focused on conveying the values that inspire confidence in the company’s products and services.
“We are presently experiencing a change of paradigm in which capitalism will be superseded by talent, which is an asset that is even scarcer than economic capital and yet much more valuable. Talent is the sum of our abilities and the commitment we are prepared to take on when faced with challenges. The rules of the game have changed,” states José Pomares, training manager and a regular contributor to Murcia Economía.