{"id":7519,"date":"2015-01-12T10:00:41","date_gmt":"2015-01-12T09:00:41","guid":{"rendered":"http:\/\/www.inmesol.com\/blog\/?p=2224"},"modified":"2025-01-10T11:32:33","modified_gmt":"2025-01-10T11:32:33","slug":"10-books-companies-business-read-2015","status":"publish","type":"post","link":"https:\/\/www.inmesol.com\/fr\/blog\/10-books-companies-business-read-2015\/","title":{"rendered":"10 Essential Business Reads for 2015 (I)"},"content":{"rendered":"<p>For the first two blog articles of 2015, we have compiled a choice <strong>selection of books from the world of business<\/strong>. Some have been published recently while others are classics which have new editions appearing constantly due to their timeless value and are included on the reading list for this year in case we haven\u2019t read them yet. Although such lists are always incomplete and subjective \u2013 and we have left quite a few runners up in the editing room \u2013 these are our ten suggestions.<\/p>\n<p><strong><em>Scrum<\/em><\/strong><b>, <\/b>by Jeff Sutherland<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-2223 size-full\" title=\"Scrum, by Jeff Sutherland\" src=\"\/wp-content\/uploads\/2015\/01\/10-books-companies-business-read-2015.jpg\" alt=\"Scrum, by Jeff Sutherland\" width=\"202\" height=\"312\" \/><\/p>\n<table style=\"border: 2px solid #000000; height: 312px; width: 410px;\">\n<tbody>\n<tr>\n<td>\n<p style=\"text-align: justify;\">In order to be competitive, companies need to be agile. Achieving this agility requires introducing changes to traditional management models. In this book Jeff Sutherland \u2013 one of the authors of the <em>Agile Manifesto<\/em> \u2013 explains <strong>how to adopt a high performance model in order to enhance productivity and reduce the time spent on projects<\/strong>. (\u201cScrum,\u201d as he calls the method, refers to the teamwork used in rugby to move the ball down the field.)<\/p>\n<p>More information<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong style=\"font-size: 13px;\"><em>The Gen Z Effect. The Six Forces Shaping the Future of Business<\/em><\/strong>, by Tom Koulopoulos and Dan Keldsen<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-2219 size-full lazyload\" data-src=\"\/wp-content\/uploads\/2015\/01\/1_10-books-companies-business-read-2015.jpg\" alt=\"The Gen Z Effect. The Six Forces Shaping the Future of Business\" width=\"202\" height=\"312\" title=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 202px; --smush-placeholder-aspect-ratio: 202\/312;\"><\/p>\n<table style=\"border: 2px solid #000000; height: 312px; width: 410px;\">\n<tbody>\n<tr>\n<td>\n<p style=\"text-align: justify;\">Despite what one might think, the <strong>great technological advances<\/strong> and unprecedented progress we are experiencing in many fields <strong>need not create a generation gap<\/strong> or place limits on some professionals. The authors of the book explain how to overcome this \u201cfault\u201d in organisations so that it doesn\u2019t become an obstacle to innovation.<\/p>\n<p>More information<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong><em>Thinking, Fast and Slow<\/em><\/strong>, by Daniel Kahneman<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-2220 size-full lazyload\" data-src=\"\/wp-content\/uploads\/2015\/01\/2_10-books-companies-business-read-2015.jpg\" alt=\"Thinking, Fast and Slow\" width=\"202\" height=\"312\" title=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 202px; --smush-placeholder-aspect-ratio: 202\/312;\"><\/p>\n<table style=\"border: 2px solid #000000; height: 312px; width: 410px;\">\n<tbody>\n<tr>\n<td>\n<p style=\"text-align: justify;\">Daniel Kahneman, <strong>winner of the Nobel Prize in Economics<\/strong>, is one of the most important contemporary thinkers in the world. In this book he uses psychology to reveals <strong>how our brain works when making decisions<\/strong>, the two systems we use to make them (the fast one, intuitive and emotional, and the slow one, with a logical character), the advantages and disadvantages of both, and in which situations we should use one or the other. His contributions are applicable in any sphere, whether professional or personal.<\/p>\n<p>More information<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong><em>Business Adventures<\/em><\/strong>, by John Brooks<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-2222 size-full lazyload\" data-src=\"\/wp-content\/uploads\/2015\/01\/3_10-books-companies-business-read-2015.jpg\" alt=\"Business Adventures\" width=\"202\" height=\"312\" title=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 202px; --smush-placeholder-aspect-ratio: 202\/312;\"><\/p>\n<table style=\"border: 2px solid #000000; height: 312px; width: 410px;\">\n<tbody>\n<tr>\n<td>\n<p style=\"text-align: justify;\">John Brooks wrote this book more than 40 years ago but, even though so much has changed on the business scene since it was first published, the value of his contributions remain intact because he is a master at dealing with <strong>the fundamentals of management and company strategy<\/strong> (which have not changed), using real case studies to exemplify his points.<\/p>\n<p style=\"text-align: justify;\"><strong>Bill Gates says that Business Adventures is the best business book he has ever read.<\/strong><\/p>\n<p>More information<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong><em>A Passion for Success<\/em><\/strong>, by Kazuo Inamori<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-2221 size-full lazyload\" data-src=\"\/wp-content\/uploads\/2015\/01\/4_10-books-companies-business-read-2015.jpg\" alt=\"A Passion for Success\" width=\"202\" height=\"312\" title=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 202px; --smush-placeholder-aspect-ratio: 202\/312;\"><\/p>\n<table style=\"border: 2px solid #000000; height: 312px; width: 410px;\">\n<tbody>\n<tr>\n<td>\n<p style=\"text-align: justify;\"><strong>This book outlines the Japanese entrepreneur and philanthropist Kazuo Inamori\u2019s philosophy of success.<\/strong> The founder and former president of Kyocera Corporation explains the key strategies to continually nourish the passion for work, which in his opinion is the essence of success. Still largely unread in the West, it is a classic which deals with business endeavours from a perspective focused on human potential and based on Buddhist teachings.<\/p>\n<p>More information<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>For the first two blog articles of 2015, we have compiled a choice selection of books from the world of business. Some have been published recently while others are classics which have new editions appearing constantly due to their timeless value and are included on the reading list for this year in case we haven\u2019t read them yet. Although such lists are always incomplete and subjective \u2013 and we have left quite a few runners up in the editing room \u2013 these are our ten suggestions.<\/p>\n","protected":false},"author":2,"featured_media":2229,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[33,41],"tags":[],"categorias-smart-power-":[],"paises-":[],"class_list":["post-7519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ingles","category-science-and-technology"],"_links":{"self":[{"href":"https:\/\/www.inmesol.com\/fr\/wp-json\/wp\/v2\/posts\/7519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inmesol.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inmesol.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inmesol.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inmesol.com\/fr\/wp-json\/wp\/v2\/comments?post=7519"}],"version-history":[{"count":0,"href":"https:\/\/www.inmesol.com\/fr\/wp-json\/wp\/v2\/posts\/7519\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.inmesol.com\/fr\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.inmesol.com\/fr\/wp-json\/wp\/v2\/media?parent=7519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inmesol.com\/fr\/wp-json\/wp\/v2\/categories?post=7519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inmesol.com\/fr\/wp-json\/wp\/v2\/tags?post=7519"},{"taxonomy":"categorias-smart-power-","embeddable":true,"href":"https:\/\/www.inmesol.com\/fr\/wp-json\/wp\/v2\/categorias-smart-power-?post=7519"},{"taxonomy":"paises-","embeddable":true,"href":"https:\/\/www.inmesol.com\/fr\/wp-json\/wp\/v2\/paises-?post=7519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}