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Assessment of Inmesol’s Participation at Middle East Electricity 2015

The Inmesol team in charge of our stand at Middle East Electricity last week has returned from Dubai with an even more positive assessment, if that’s possible, of our presence at the fair than for the last four editions. One of the reasons for this is that over the past few years, our distributors in Middle Eastern countries have succeeded in positioning our brand as a synonym for quality in the market.

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The Inmesol team in charge of our stand at Middle East Electricity last week has returned from Dubai with an even more positive assessment, if that’s possible, of our presence at the fair than for the last four editions. One of the reasons for this is that over the past few years, our distributors in Middle Eastern countries have succeeded in positioning our brand as a synonym for quality in the market. As a result Inmesol has a reputation and penetration which enables us to compete with the large global manufacturers of generator sets.

Video showing the inauguration day at the Fair, which was officially opened by His Highness Sheikh Hamdan bin Rashid Al Maktoum.

Having met the objective of the previous editions, which was to make the companies in the general energy sector aware of the Inmesol brand, this year we have focused on the companies that are our direct core target. With a stand located in the pavilion along with other generator set manufacturers, the large exhibition space available to us meant we were able to present the new models with different powers and uses. These have recently been put on the market and potential clients were able to see our product differentiation in situ. [rev_slider val_dubai2] Images of the Inmesol stand at the Fair.

Moreover, this year we also expanded the area used to attend to our clients and visitors. Aiming for maximum comfort in our design, the efforts to make a welcoming ambience were appreciated.

Video on the figures for the 40th Edition.

Middle East Electricity is undoubtedly the energy fair which gathers the best companies in the sector each year. It is therefore a source of great satisfaction for Inmesol to be present in this environment and to obtain recognition from new Middle Eastern companies interested in the high quality of the technology in our generator sets, as well as being attracted by the competitive conditions we offer them.

logo Middle East Electricity

The dates for the next edition of Middle East Electricity have already been announced: it will be held from 1st to 3rd March 2016 and will have a new logo. The new design is an acronym of the name of the fair and is a graphic representation of the universal electrical diagram of battery and power sources.