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The machinery Rental sector: A Growing Market

The rental sector underwent a dramatic drop with the onset of the 2008 economic crisis and the slowdown of the construction sector, as this is one of the main markets for renters.

The Rental Sector a Growing Market

The rental sector underwent a dramatic drop with the onset of the 2008 economic crisis and the slowdown of the machinery construction sector, as this is one of the main markets for renters.

Renters have not been inactive over this downturn. They understood that relying only in one single market faces them with a very risky economic situation.

What to do to change this situation and start to grow?

Diversify

Start to focus on new market niches: Companies that organise shows, events, and promotions, food and beverages companies, catering and hospitality services, etc. and any kind of company that generally needs to ensure their power supply at very specific and precise times.

Generator Sets - Shows, events, and promotions - Picture: Daniel Robert
Picture: Daniel Robert

Expand Your Services

Existing rental companies not only rent their machines but they also offer optimal solutions to meet each of their clients’ needs, providing a comprehensive professional service.

Rental companies providing a comprehensive professional service Association - Picture: Grenoble
Picture: Grenoble

Ensure a Fleet of Technological Equipment that is Sustainable and Features the Latest Safety Developments.

The different and possible rental equipment requirements demand for robust and compact machines, with low levels of noise and gas emissions, large access points for easy maintenance tasks, and, above all, protection elements that ensure safe handling from both the operation and usability standpoints, as these equipment is frequently changing locations.

All these factors have been considered in the design of INMESOL Rental Range generator sets.

INMESOL Rental Range Generator Sets
Rental Range Generator Sets

Join Associations

People always say there is “strength in numbers,” and we couldn’t agree more with this statement.

Renters, as well as rental equipment manufacturers, have found the perfect formula to boost the sector together in associations such as ERA (European Rental Association) or ASEAMAC (Spanish Association of Machinery Renters) by encouraging professionalism and promoting the advantages of the rental business model, which is achieving excellent results.

In 2016, up to date, Inmesol has experienced approximately a 25% increase in sales of rental generator sets, compared to the same period of 2015.